Gary Zarr & Associates (GZA) is a strategic planning, business development, communications and marketing agency that establishes, articulates, and grows corporate and non-profit brands.


Based in New York City, GZA is attentive to local, national, and international cultural and business settings and needs.

why work with us

At Gary Zarr & Associates we help companies and nonprofits tell their stories to local, regional, and global audiences in a way that’s efficient, effective, and memorable. We focus on the values, work, and experience of our clients that make them stand out.

If you don’t tell your brand’s story, someone else will.

Proactively telling your story to target audiences – in ways suited to your organization’s unique culture, mission and traditions – helps to ensure that you will win hard-earned ground.