Who We Are

A strategic communications agency.

Strategic Advisory & Organizational Strategy

Strategic Communications

Brand Development & Positioning

Marketing & Digital Services

Crisis Communications & Management

Business Development

Community & Government Affairs

Strategic Advisory & Organizational Strategy

Strategic Communications

Brand Development & Positioning

Marketing & Digital Services

Crisis Communications & Management

Business Development

Community & Government Affairs

GZA offers strategic advice and communication support to mission-driven organizations. and companies at pivotal moments of growth, transition, and transformation.

We operate at the crossroads of strategy and communications—integrating organizational strategy with brand positioning, marketing, fundraising, and stakeholder engagement. Our approach helps organizations align all their efforts to move together toward strategic goals.

With more than three decades of cross-industry experience—including science, environment, engineering, technology, healthcare, education, culture, and the arts—we understand the complex challenges senior leadership faces in balancing vision, mission, and fiscal realities. We deliver the strategic thinking and tactical execution that help our clients succeed and grow.

Strategic Advisory & Organizational Strategy

Strategic Communications

Brand Development & Positioning

Marketing & Digital Services

Crisis Communications & Management

Business Development

Community & Government Affairs

Strategic Advisory & Organizational Strategy

We work with leadership and boards to answer key questions: Where are you headed? How do your initiatives connect? What should be prioritized? Who are your target audiences? Our strategic advisory helps organizations align communications with fundraising, governance, and program efforts—creating a roadmap that guides decision-making. This foundation strengthens and directs all initiatives, enhancing efficiency and results.

Strategic Communications

Strategic communications goes beyond media coverage and press releases. We assist organizations in clearly defining who they are, what they stand for, and why it matters—then ensure those messages are consistently delivered across all channels to key audiences. Our services include positioning, messaging frameworks, media relations, thought leadership, and stakeholder communication that build credibility and promote organizational goals.

Brand Development & Positioning

Your brand is the promise you make and the experience you provide. We assist organizations in defining and refining their brand positioning—clarifying what makes them unique and valuable in their market or industry. Whether launching a new brand, updating an existing one, or repositioning for growth, we develop brand frameworks that steer all communications and stakeholder interactions.

Marketing & Digital Services

We develop and implement integrated marketing campaigns across digital and traditional channels. Our services include website strategy and development, social media management, content marketing, email marketing, digital advertising, and analytics. Each campaign is built on a solid strategy and measured against specific goals—because marketing should be purposeful and produce results.

Crisis Communications & Management

When a crisis occurs, leadership requires calm, clear thinking, quick action, and strategic advice. We offer confidential, senior-level guidance through immediate crisis response, stakeholder communication, media management, and long-term reputation recovery. Each crisis is unique, and every client works directly with experienced professionals who understand both the strategic and human aspects of challenging situations.

Business Development

Business development involves strategic thinking about markets, positioning, partnerships, and growth options. We assist organizations in finding and pursuing new opportunities—whether entering new markets, forming strategic alliances, or preparing for major funding or acquisitions. Our method combines business development with communication strategies to ensure your growth story connects effectively with key stakeholders.

Community & Government Affairs

Effective community and government relations require understanding diverse stakeholders, cultural nuances, building coalitions, and navigating complex political and regulatory environments. We help organizations engage with community leaders, government officials, and policymakers—advocating for priorities, building support for initiatives, and managing relationships that are essential to organizational success.