Curating, Coordinating and Promoting

an Outdoor Sculpture Exhibit in NYC


Strategic Planning  •  Government Relations  •  Community Relations

Public Relations  •  Curatorial Services


While his contributions as a musician and record executive have earned nine Grammys and a list of Top-10 singles spanning three decades, Herb Alpert is also a prolific and accomplished visual artist and distinguished philanthropist. Alpert has been making and showing painting and sculpture for more than 40 years, and his powerful Spirit Totems — improvised abstract sculptures inspired by the totems of the Northwest Coast Indians — represent the culmination of his practice.

Retained in 2012, we identified and secured a site for the Totems in New York City, produced and promoted a free exhibition of the Spirit Totems.

Strategy & Implementation

Our team researched and evaluated numerous public and private sites for the Totems throughout New York City, finally selecting Dante Park, located near Lincoln Center, because of its excellent visibility and heavy pedestrian traffic. The agency developed an installation proposal package and secured the approvals of the Mayor’s Office, the Department of Parks and Recreation and various City agencies.

The agency’s work over many months included numerous scouting missions; as well as meetings with government, art and construction consultants, and community groups, including the local Community Board and Business Improvement District (BID). The agency gave a formal presentation to the local Community Board in order to gain approval for the project as well as liaised with the local BID.

The agency managed all communications and logistics leading up to the exhibition, coordinating plans and permitting for the installation, managing liaison with City officials, planning and launching a publicity campaign.


Spirit Totems opened in January 2014, coordinated with the awarding of Mr. Alpert’s ninth Grammy for his 2013 album, Steppin’ Out. The outdoor exhibition reached a broad new audience and generated significant coverage and awareness for Alpert’s work as a visual artist.

Major placements included: the New York Times, WABC-TV, Associated Press, Forbes and The Daily Beast.  Mr. Alpert also appeared on MSNBC’s Morning Joe and WNYC’s Soundcheck.

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