Times Square Alliance

  • Senior Advice & Counsel
  • Strategic Planning
  • Reputation & Crisis Management
  • Branding
  • Social Media Strategy


The Times Square Alliance wished to create refreshed branding and multi-channel messaging to expand the appeal of one of the most iconic public spaces in the world and to showcase the wide array of cultural, entertainment, retail, and culinary options Times Square offers New Yorkers and visitors from around the world.


The agency conducted an analysis of Times Square’s existing brand and researched audience insights to identify target  audiences and their preferred channels of communication. GZ&A developed new core messaging, updated  branding, and high-level talking points to guide refreshed marketing materials. The agency also provided strategic advice to integrate the new messaging and identity into all Alliance communications including social media and public relations.


  • Improved organization’s social media practices
  • Enhanced public relations/ event publicity to efficiently reach target audiences and effectively tell the story of the new and vibrant Times Square

Contact Us

    To learn more about photographer Chester Higgins, visit chesterhiggins.com