The National Museum of Mathematics (MoMath)

  • Public Relations
  • Marketing
  • Advertising
  • Senior Strategic Counsel
  • Brand Positioning
  • Media Planning & Buying
  • Strategic Partnerships
  • Events Marketing
  • Social Media

Overview

The National Museum of Mathematics (MoMath), the only math museum in North America, has been represented by the agency since its launch in December 2012, utilizing the agency to raise awareness of MoMath’s many programs and exhibitions, drive attendance, increase funding, and shape its brand. 

MoMath offers hands-on math programming with a space where math enthusiasts of all backgrounds and levels of understanding can enjoy mathematics through more than 40 unique, state-of-the-art, interactive exhibits. In addition to MoMath’s home in New York City, Museum exhibitions and content are currently featured in Singapore, Brazil, Germany, Pakistan, the Netherlands, Russia, Spain, Sweden and the United Kingdom. 

Over the years, the agency has provided a range of services, including public relations, integrated marketing, advertising, strategic partnerships, and events marketing.

Strategy & Implementation

Using a strategic blend of communications tactics, Gary Zarr & Associates has positioned MoMath as the go-to resource for people to learn about the fun and accessible world of math. Agency campaigns aim at dispelling the common misconception that math is boring, scary, or “uncool.” Our strategic brand positioning and promotion across all communications channels advances the message that math can be as exciting and beautiful as it is useful. 

Most recently, the agency assumed management of MoMath’s social media channels, implementing a strategy that combines event promotion and audience engagement in order to raise awareness of the Museum, grow its online following, and drive attendance. 

We also create and drive ongoing public relations campaigns that include the development and orchestration of all marketing materials, hosting formal media previews for new exhibitions, and dozens of media visits to the Museum. We continually work to identify fresh, unique angles for Museum events and exhibitions to continue broadening the appeal of math programming. 

Additionally, the agency helps build and manage strategic partnerships for the Museum. Through a unique three-year marketing partnership conceived and implemented by GZ&A, the Wall Street Journal published math puzzles created by MoMath in print and online that raised awareness of MoMath and elevated its standing by linking the institution with this admired global media brand.

Results

Gary Zarr & Associate’s integrated marketing, advertising, and public relations campaigns have helped MoMath shatter attendance goals and build an integrated, international audience. Since its launch, millions of visitors have come to MoMath, attended its programs, and interacted with its many traveling exhibitions around the world. 

The agency’s proactive public relations efforts have generated millions of media impressions, bringing local, national, and international attention to the Museum, and in some cases “going viral.”

A Buzzfeed news video featuring the Museum’s interactive exhibitions received more than 20 million views, and a feature about Daniel Rose-Levine, a Museum partner who holds the world-record for solving a Rubik’s cube with his feet, was picked up across broadcast news affiliates nationally, covered in Reuters, ranked in Apple’s top news stories of the week, and included in CNN’s “The Week in 24 Photos.”

Numerous other placements secured for MoMath appeared in the New York Times, Wall Street Journal, USA Today, New York Daily News, New York Post, New York Magazine, Time Out New York, Associated Press, CBS Sunday Morning, WNYC, Forbes, Bloomberg, Scientific American, Telemundo, Daily Mail, Epoch Times, India West, and New Tang Dynasty Television. 

Our social media efforts have greatly impacted and expanded the Museum’s online presence, increasing overall user engagement by 236% on Facebook, more than 500% on Instagram, and more than 1000% on Twitter, as well as increasing followers on all social platforms by the thousands.

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