The National Museum of Mathematics (MoMath)

  • Public Relations
  • Marketing
  • Advertising
  • Strategic Counsel
  • Brand Positioning
  • Media Planning & Buying
  • Strategic Partnerships
  • Events Marketing

Overview

The National Museum of Mathematics (MoMath) has been represented by GZ&A since its launch in December 2012, utilizing us to raise awareness of MoMath’s many programs, drive attendance, increase funding, and craft its brand on an ongoing basis. Over the years, we’ve provided a range of services, including public relations, integrated marketing, advertising, and events marketing.

Strategy

Using a strategic blend of communications tactics, we positioned and promoted MoMath as the go-to resource for people to learn about the fun and accessible world of math, aimed at dispelling the common misconception that math is scary or “uncool.” Our public relations campaign included the development and orchestration of all marketing materials, and the hosting of well-received formal media previews for new exhibitions and dozens of media visits to the Museum.

Results

Our integrated marketing, advertising, and public relations campaigns have helped MoMath shatter attendance goals and build an international audience. Since its launch, millions of people have experienced the fun and excitement of math by visiting MoMath, attending its programs, or interacting with its many traveling exhibitions around the world. GZ&A’s proactive public relations efforts have generated millions of media impressions, including placements in the New York Times, Wall Street Journal, USA Today, New York Daily News, New York Post, New York Magazine, Associated Press, CBS Sunday Morning, WNYC, and New Tang Dynasty Television.

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