Daniel Wilson Productions

  • Strategic Planning
  • Public Relations
  • Social Media
  • Social Media Strategy
  • Website Strategy

Overview

Daniel Wilson Productions (DWP), executive producer of the award-winning hit Hulu show The Handmaid’s Tale, sought increased brand awareness and a refreshed social media presence leading up to the show’s premiere. DWP’s recent success builds upon its history as an independent producer of critically acclaimed film and television programming, including the 1990 film adaptation of The Handmaid’s Tale and the Peabody award-winning mini-series Blood and Honor, which details life in the Hitler Youth.

Strategy

We created a strategic public relations campaign to highlight DWP’s groundbreaking work, cast light on their role in Hulu’s The Handmaid’s Tale, and draw attention to their other works in production. We also launched and managed DWP’s social media presence across Facebook and Twitter, and identified potential marketing opportunities for DWP properties.

Results

DWP’s story was told through a feature secured in The New York Times, which highlighted the company’s past and present award-winning work. A social media presence was established and launched to successfully showcase DWP’s work to new audiences.

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