BUCHWALD

  • Branding
  • Public Relations
  • Social Media Strategy
  • Strategic Planning
  • Marketing
  • Website Design

Overview

BUCHWALD (formerly Don Buchwald & Associates), a legend in the entertainment industry, wanted a new look, refreshed brand image, and increased brand awareness to celebrate its 40th anniversary.

Strategy

We led a complete rebranding of the agency including a new name, visual identity, logo, website, and mission. We also built a comprehensive public relations campaign beginning with the rebranding announcement and highlighting ongoing activity within the agency. As part our work, we also launched and grew BUCHWALD’s social media presence across Facebook, Twitter, and Instagram.

Results

BUCHWALD was successfully repositioned with its refreshed image and the public relations campaign secured coverage for the agency in The New York Times, Variety, Deadline, The Hollywood Reporter, and Billboard. The agency’s social media saw continued growth from month to month, and became a key component of BUCHWALD’s external communications strategy.

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