Books Not Bombs

  • Public Relations
  • Strategic Planning
  • Strategic Counsel

Overview

Formed in response to the humanitarian crisis in Syria, Books Not Bombs—a student-led, grassroots organization—sought increased awareness for its work to push universities join the International Institute of Education’s Syria Consortium and offer scholarships to Syrian students in crisis. Active on more than 40 university campuses across North America, Books Not Bombs aims to to help the next generation of Syrian lawyers, architects, doctors, and teachers by giving Syrian students the opportunity to continue their education without the threat of war.

Strategy

GZ&A identified and pitched target media to highlight the efforts of Books Not Bombs and created supporting media outreach materials. We also researched local media and university publications around active Books Not Bombs campuses to raise awareness of the movement and crafted press releases specifically tailored to each university holding silent demonstrations or awareness events to secure coverage.

Results

Our public relations efforts generated robust national and local coverage of Books Not Bombs and its local campus activations, including placements in the Washington Post, New Haven Register, Michigan Daily, Daily Californian, CBS SF Bay Area, The State News, and WUFT.

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