We are GZ&A

Gary Zarr & Associates (GZ&A) is a strategic communications and marketing agency located
in New York City that works with leading brands, nonprofits, and people.

We are a results-driven team delivering measurable, lasting impact for our clients.

We believe in listening, and in using an integrated, proactive approach that values collaboration, teamwork, and direct action without silos or red tape to solve our clients’ challenges and advance their goals and objectives.

Meet (Most Of) Our Team

Gary Zarr

Founder & Principal

Gary Zarr is a recognized leader in public relations and marketing communications with decades of experience in government and the private and nonprofit sectors. He co-founded Phil & Co. in 2008, launching a full-service agency and carving a unique niche at the intersection of corporations, philanthropies and consumers. He is sought after for his senior advice and counsel; experience developing, managing and launching creative, impactful global, integrated communications and marketing campaigns; expertise in reputation and crisis management, as well as for his knowledge of today’s diverse and evolving media landscape and its impact on society, arts and culture, politics, government, nonprofits and business.

Jes Siart

Senior Communications and Marketing Manager

Jes Siart is a communications professional with experience in digital, social, and traditional communications and marketing. Prior to joining GZ&A, Jes managed communications for a conservation nonprofit, worked as a reporter in CT and NY, and as a freelance writer. Jes is passionate about using effective communications to promote positive social change.

Lisa Sherman-Cohen

Senior Communications Associate

Lisa Sherman-Cohen is a senior communications professional who has worked with CEOs, executives, celebrities, athletes and government officials, at organizations including Sesame Street Workshop, Jewish Child Care Association, Storm Warriors International and Former U.S. Ambassador-at-Large for International Religious Freedom Rev. Dr. Suzan D. Johnson. Lisa’s background and proven track record in marketing and communications has helped build relationships, strengthen brands and create awareness that positively impact both corporate and nonprofit clients.

Shannon Duer

Public Relations Intern

Shannon Duer graduated from the New York Institute of Technology as a communication arts
major with experience in public relations, advertising, journalism and media. Prior to joining
GZ&A, Shannon served as an advertising/PR agent for the Long Island Ducks Minor League
baseball team, performed global branding and marketing duties for the Boston Consulting
Group, as well as served as the sports editor and social media manager for the NYIT school
newspaper.

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