We are GZ&A

Gary Zarr & Associates (GZ&A) is a strategic communications and marketing agency located
in New York City that works with leading brands, nonprofits, and people doing good for the world.

We are a results-driven team delivering measurable, lasting impact for our clients.

We believe in listening, and in using an integrated, proactive approach that values collaboration, teamwork, and direct action without silos or red tape to solve our clients’ challenges and advance their goals and objectives.

Meet (Most Of) Our Team

Gary Zarr

Founder & Principal

Gary Zarr is a recognized leader in public relations and marketing communications with decades of experience in government and the private and nonprofit sectors. He co-founded Phil & Co. in 2008, launching a full-service agency and carving a unique niche at the intersection of corporations, philanthropies and consumers. He is sought after for his senior advice and counsel; experience developing, managing and launching creative, impactful global, integrated communications and marketing campaigns; expertise in reputation and crisis management, as well as for his knowledge of today’s diverse and evolving media landscape and its impact on society, arts and culture, politics, government, nonprofits and business.

Jes Siart

Senior Communications Manager

Jes Siart is a communications professional with experience in digital, social, and traditional communications. Prior to joining GZ&A, Jes managed communications for a conservation nonprofit, worked as a reporter in CT and NY, and as a freelance writer. Jes is passionate about using effective communications to promote positive social and environmental change.

Lisa Sherman-Cohen

Senior Communications Associate

Lisa Sherman-Cohen is a senior communications professional who has worked with CEOs, executives, celebrities, athletes and government officials, at organizations including Sesame Street Workshop, Jewish Child Care Association, Storm Warriors International and Former U.S. Ambassador-at-Large for International Religious Freedom Rev. Dr. Suzan D. Johnson. Lisa’s background and proven track record in marketing and communications has helped build relationships, strengthen brands and create awareness that positively impact both corporate and nonprofit clients.


Beatrix Maes

Communications Associate

A recent graduate of New York University’s Steinhardt School, Beatrix studied media, culture and communications. A native of Paris, France, Beatrix’s background offers a fresh perspective of both traditional and new media as well as digital and social media marketing.

Milana Edwards

Public Relations Associate

Milana Edwards is a public relations professional with experience in traditional and new media. She studied public relations at St. John’s University in New York, where she also worked as a video correspondent and blogger. Prior to joining GZ&A, Milana worked as publicity intern at Atlantic Records and at a fashion PR agency.

Charlotte Dillon

Content Specialist

Charlotte Dillon is communications professional specializing in content marketing. With a background in tech and grassroots organizing, she is passionate about finding creative and effective ways to communicate at scale.

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