Rebranding a Legendary Talent Agency for a New Era of Innovation

Buchwald—formerly Don Buchwald and Associates—is a full-service talent agency with more than 40 years of experience launching, sustaining, and expanding the careers of entertainment professionals across commercial, comedy, television, radio, digital, branded lifestyle, film, theatre, literary, and sports platforms. Since its start in 1977 with Don Buchwald and five associates, Buchwald has grown into an industry leader with offices in New York and Los Angeles.

GZ&A led a complete rebranding of the legendary talent agency to create a refreshed image and launch its current era of innovation and growth. Our agency also created and launched a social media presence for Buchwald, as well as a strategic PR campaign, including a recent profile of Don Buchwald in The New York Times.

“My goal is to leave the negotiating table as a better friend to whomever I’m talking to than I was when I sat down,” said Don Buchwald.

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